City Branding: Theory And Cases

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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases....

Hardcover: 239 pages
Publisher: Palgrave Macmillan; 2011 edition (December 3, 2010)
Language: English
ISBN-10: 0230241859
ISBN-13: 978-0230241855
Product Dimensions: 6 x 1 x 10 inches
Amazon Rank: 2047244
Format: PDF ePub fb2 TXT fb2 ebook

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Quite good book, It has many cases of different dities in different contexts which is key If you want to Study place marketing in a broader context.The theory is good in an introductory manner, It could be more elaborated in some cases but as a tool ...



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