This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total des...
Hardcover: 126 pages
Publisher: Wiley; 1 edition (January 7, 2003)
Product Dimensions: 5.6 x 0.6 x 7.6 inches
Amazon Rank: 7090790
Format: PDF ePub fb2 TXT fb2 ebook
She's the true expert on the value and usage of the jade egg. When I start getting into my old spending habits I pull this book off my shelf and use it to help me refocus. "- "The sparrow man was wearing no fancy crown. book How To Make Brilliant Stuff That People Love ... And Make Big Money Out Of It Pdf Epub
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