How To Make Brilliant Stuff That People Love ... And Make Big Money Out Of It

 How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It ePub fb2 ebook

This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total des...

Hardcover: 126 pages
Publisher: Wiley; 1 edition (January 7, 2003)
Language: English
ISBN-10: 9780470847114
ISBN-13: 978-0470847114
ASIN: 0470847115
Product Dimensions: 5.6 x 0.6 x 7.6 inches
Amazon Rank: 7090790
Format: PDF ePub fb2 TXT fb2 ebook

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