Public House And Beverage Management: Key Principles And Issues

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'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.'Public House & Beverage Management' introduces students to:* Key players* Variations in service offer* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)* Customers and segments* Labour markets and employees* Key elements in the busi...

Paperback: 224 pages
Publisher: Butterworth-Heinemann; 1 edition (October 3, 2000)
Language: English
ISBN-10: 9780750646789
ISBN-13: 978-0750646789
ASIN: 0750646780
Product Dimensions: 7.2 x 0.5 x 9.6 inches
Amazon Rank: 12030305
Format: PDF ePub Text djvu ebook

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Retailing skills.The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.Covers the management aspects of the licensed trade industryProgresses from a simple definition through to the management of each function to conclude with the strategic view of both companies and the industryHas a full set of pedagogic features including chapter summaries/objectives, real-life case studies, review and reflect questions and further reading and references